THIS EVENT HAS BEEN CANCELED! AT&T Workshop - Integrating Innovation

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Name: THIS EVENT HAS BEEN CANCELED! AT&T Workshop - Integrating Innovation
Date: September 20, 2017
Time: 8:00 AM - 4:00 PM PDT
Registration: Register Now
Event Description:

AT&T Supplier Diversity in collaboration with the Elite SDVOB and the Golden Gate Business Association would like to invite you to a dynamic, FREE one-day educational session to help you grow your business in today’s environment. Experts in Cyber-security, Marketing, and Business Operational Planning will give you a road-map to integrate into your business to gain a competitive advantage in the market to accelerate your revenues. Don’t miss this unique opportunity to meet with industry experts and innovate your company now!

Track 1
(Room can hold up to 75 people)

Crash but don’t burn
Presented by Commander James Finta, USCG (Retired)

Former Coast Guard rescue helicopter pilot James Finta will tell the story of a near-fatal helicopter crash into the swamps of south Louisiana in which he was involved, and discuss professionalism, preparation, motivation in life and in business, and the critical importance of aligning personal priorities.

Multicultural Intelligence: Melting Pots, Multiculturalism and Marketing to the New America
Presented by David Morse, Author of Multicultural Intelligence

David shares his research and experiences about working with multiculturalism in America and diverse consumers. This workshop will include tips on conducting your own market research and highly practical “how-to” for business owners to create an effective marketing plan in today’s environment.

Economic Considerations impacting Consumer Behavior
Presented by Sangita Patel, Economist  

Sangita is a passionate economist who will share how small business owners can observe the state of the economy to help predict consumer behavior. Attendees will learn how to navigate based on current economic indicators and eliminate a “hope for the best” mentality. Participants will learn what specific data points to pay attention to and how they should be considered in planning business goals.

Track 2
(Room can hold up to 75 people)

Developing an Effective Cyber Security Strategy
Presented by James Ketner, AT&T Technology Expert, PhD Cyber Security
– Information Assurance & Cyber Terrorism

Mr. Ketner is one of AT&T’s lead technology experts for global business customers that will share key strategies to small business owners on how to effectively build a layered defense strategy into their organization. This three hour session will address factors in the new era of corporate procurement and how to integrate a low-cost layered defense strategy into their business to not only compete for future corporate contracts, but also protect company assets, their clients and the health of their organization.


8:00 am – 8:55 am         Registration
9:00 am – 9:15 am         Intro/Agenda (Lisa)
9:15 am – 12:00 pm       Cybersecurity Workshop
12:00 pm – 12:50 pm     Lunch Break
1:00 pm – 2:00 pm         Economic Considerations
2:15 – 3:15 pm              Multicultural Intelligence
3:15 – 4:00 pm              Crash but don’t burn


8:00 am – 8:55 am        Registration
9:00 am – 9:15 am        Intro/Agenda (Dina)
9:15 am – 10:00 am      Crash but don’t burn
10:00 am – 11:00 am    Economic Considerations
11:00 am – 12:00 pm    Multicultural Intelligence
12:00 pm – 12:50 pm    Lunch Break
1:00 pm - 4:00 pm        Cybersecurity Workshop


2600 Camino Ramon,
San Ramon, CA 94583
Date/Time Information:
Wednesday, September 20, 2017
Contact Information:
Admission is FREE to GGBA Members and guests
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